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By using the format_attributes property, we can specify attributes that will be attache to the format container. Here's an example, that makes an unordered list have its data-inset property set to true:

Views Format Attributes

var content = {
  theme: 'view',
  format: 'ul',
  format_attributes: {
    'data-inset': 'true'
  /* other properties... */

This in turn will be rendered with HTML similar to below:

<ul data-inset="true"><li>...</li><li>...</li></ul>